The first gin created with an AI! 馃嵏馃彮 Beveland Distillers is pushing the boundaries of creativity by launching AIGIN, a gin devised with the help of artificial intelligence. From analysing trends to developing an original recipe based on lavender, hibiscus, and lychee, AI has worn almost every hat in this project: recipe development, packaging, branding, and communication.馃 A revolutionary breakthrough that also raises questions about ethics and the future of creative and artisanal professions. Is AI a tool or a replacement? What do you think?Read our article on LinkedIn!
Innovation & Research
1 April 2025